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Stop Letting Your Dream Slip Away

Turn Your Food Idea into a Shelf-Ready Product That Sells

From Idea to Shelf: Launch Your Food Product the Right Way. No More Guesswork or Missed Opportunities—Get the Expert Guidance and Tools You Need to Succeed in the Competitive Food Industry.

Get Ready2Launch Now!

Stop Letting Your Food Dream Slip Away

Turn Your Food and Beverage Passion into a Thriving Business Today

No More Guesswork or Missed Opportunities—Get the Expert Guidance and Tools You Need to Succeed in the Competitive Food Industry.

 

This is the moment you’ve envisioned—your product in the hands of enthusiastic consumers. The only barrier to achieving this dream is taking that crucial next step.

Join us now to access Helmsman's unmatched expertise, tools, and support network, which will set you up for lasting success in the food industry.

Learn More

Heres a sneak peak into Lesson 4

Check out what a lesson has in store for you

Our course promise to you

Watch and see all this course has to offer

 
 

Everything You’ll Get in This Program

This isn’t just a course—it’s a launchpad designed to turn your vision into a profitable, market-ready reality. You’re not just learning how to build innovations but gaining the tools, expertise, and community needed to make a sustainable brand. This investment offers more than education—it’s your action plan toward advancement.

When you enroll in our Ready To Launch Program, you gain access to:

  • Comprehensive Course Modules (Value: $3,000)
    Step-by-step strategy planning through every stage.
  • Success Workbook (Value: $200)
    Templates, guides, and checklists to help you scope and brand your idea, source ingredients, develop your product, find a co-man, get investors and get on shelves with retailers.
  • Video Interview Series with Industry Experts (Value: $500)
    Gain insights and strategies from CPG founders and experts.
  • Exclusive Community Access (Value: $1,000)
    Collaborate and connect with like-minded foodpreneurs to share ideas and gain collaboration.
  • Quarterly Live Q&A Sessions (Value: $1,200)
    Receive personalized advice from industry veterans tailored to your specific challenges.
  • Discounted Access to Nutrition Labeling Software (Value: $600)
    Simplify the labeling process with a tool designed to streamline regulatory compliance

The Ready To Launch Program 

Your Investment: $2,990

(Flexible Payment Plans and Full Payment Discounts available)

What You Get:

  • Comprehensive Course Modules
  • Success Workbook with templates, examples and a complete go-to-market plan
  • Video Interview Series
  • Exclusive Community Access
  • Quarterly Live Q&A Sessions
  • Discounted Access to Nutrition Labeling Software

The journey from concept to shelf is challenging, but with the proper oversight, it becomes your brand’s turning point.

You can keep wondering when or start today with a strategic plan designed for results.

Payment Plan Option

Set in Motion Your Vision with Flexibility

2 Payments of $1,495

  • Total Value: $6,500+
  • Your Investment: $2,995 (split into two payments)
  •  

Start Now

Take the First Step Today!
With just your first payment of $1,497, you’ll begin transforming your food idea into a thriving business.

Pay in Full Option

Empower Your Full Potential and Save

Pay in Full: $2,750
(Save $250!)

  • Total Value: $6,500+
  • Your Investment: $2,750

Join Now

Seize This Opportunity!
By paying upfront, you save and accelerate your progress. Don’t wait—secure your spot today!

Not Sure You're Ready?

The Founder Assessment will give you clarity, direction, and the confidence to bring your vision to life—whether you’re just starting out or ready to grow.
Don’t let uncertainty hold you back. Get the insights you need to move forward with purpose.

Yes, I Want to Assess My Business Potential!

Embrace the opportunity to strengthen your business foundation and take your brand to the next level.

Turn Your Food Idea Into a Thriving Business— Let Us Guide The Way.

Your food creation has the potential to become something extraordinary. Whether it’s a family recipe or an innovative brand concept, now is the time to take it to the next level. Navigating the complexities of scaling, branding, and regulations can be overwhelming.

That’s where Helmsman Group’s Ready To Launch Program comes in.

Real Solutions to Startup CPG's biggest problems:

Get the step-by-step tools, expert guidance, and real-world strategies you need to launch successfully including:

✅ How to Formulate and Scale Your Product: Turn your recipe into a production-ready, FDA compliant formula and navigate Minimum Order Quantities (MOQs) to avoid costly mistakes.

✅ Understanding Regulated Foods: Know which regulations apply to your product to ensure compliance and prevent recalls.

✅ Sourcing Commercial Ingredients: Find the right suppliers for quality, cost-effective ingredients to scale efficiently.

✅ Assessing Your Market and Financials: Discover if your product has a large enough market and build a pricing model retailers will love.

✅ Setting Your Brand Up for Success: Build a strong brand, design standout packaging, and craft a winning pitch to secure investors.

✅ Finding the Right Co-Packer and Suppliers: Source commercial ingredients, identify reliable co-packers, and confidently move into large-scale production.

Backed by decades of experience and hundreds of successful product launches, we’re industry leaders who have helped countless foodpreneurs bring award-winning creations to market. Our expert-led program combines a proven framework with real-world insights, offering you the mentorship, tailored resources, and community support you need to see your culinary vision through to success. With our guidance, you’ll be equipped to overcome every challenge and create a brand that thrives in the competitive food industry.

From perfecting your recipe to scaling production, our program is built to help you succeed at every stage so you can focus on creating a brand that stands out in a competitive market.

 

Get Launch Ready Now!

You’re Ready to Turn Your Food Idea Into a Thriving Business—and We’re Here to Help.

Your food creation has the potential to become something extraordinary. Whether it’s a family recipe or an innovative brand concept, now is the time to take it to the next level. Navigating the complexities of scaling, branding, and regulations can be overwhelming.

That’s where Helmsman Group’s Food Business School comes in.

Backed by decades of experience and hundreds of successful product launches, we’re industry leaders who have helped countless foodpreneurs bring award-winning creations to market. Our expert-led program combines a proven framework with real-world insights, offering you the mentorship, tailored resources, and community support you need to see your culinary vision through to success. With our guidance, you’ll be equipped to overcome every challenge and create a brand that thrives in the competitive food industry.

From perfecting your recipe to scaling production, our program is built to help you succeed at every stage so you can focus on creating a brand that stands out in a competitive market.

Learn With Insights From Successful Founders & Industry Insiders

Hear real advice from industry experts who’ve done it before

 

What's Inside Our Ready-To-Launch Program:

Discover the exact steps you need to take your food idea from concept to shelf-ready brand. Each module is designed to tackle a critical stage of your business journey, giving you actionable insights, tools, and guidance tailored to food entrepreneurs.

 Learn the steps to take your food idea from concept to market launch with expert-led insights, proven frameworks, and real-world examples.

Module 1: Learn the CPG Landscape

Start with a clear understanding of the consumer packaged goods (CPG) industry to position your business for success.

Build a solid foundation by understanding the food industry, its challenges, and the science behind making a quality product that consumers trust.

  1. Survey the CPG Landscape: Get an overview of the food industry and what it takes to succeed. Learn your product's place in the market.
  2. Start Small – But Think Big: Learn to scale strategically, starting with strong fundamentals while identifying and leveraging your product's unique selling proposition.
  3. Food Science 101 & 102: Understand essential food science principles to ensure product quality and shelf stability including in-depth information on regulated food categories and what you need to know to stay FDA compliant

Why This Module Matters: Building your food business begins with understanding the landscape, consumer expectations, and the science behind your product.

Module 2: Learn Your Market

Identify your audience and define your unique value to stand out in a competitive market.

Define your target audience, uncover market opportunities, and position your product for success with clear financial insights and a compelling brand story. Lessons include:

  1. What’s the Market Opportunity? Spot gaps, trends, and opportunities that your product can fill. Learn how to research and validate your concepts
  2. Your Product’s Profile, Purpose & Consumer Need State: Define how your product solves problems and meets consumer demands, including how to identify and test the most important characteristics your product is bringing to the market
  3. Identify Your Target Audience: Zero in on your ideal customers to drive sales and loyalty, including identifying your key buyers 
  4. Understand Your Total Addressable Market: Size your opportunity and potential market reach to ensure your idea can be a financial success
  5. Trade Channels: Explore where and how your product can sell, including how to reach out to target retailers, distributors and brokers
  6. CPG Finance 101: Learn the financial fundamentals of running a CPG business and how to ensure your brand's financial success
  7. Your Brand Elevator Pitch: Craft a pitch that gets buyers and investors excited.

Why This Module Matters: Knowing your market ensures you develop a product that resonates with consumers, retailers, and investors.

Module 3: Develop Your Product

Turn your idea into a production-ready product with step-by-step guidance.

Transform your idea into a market-ready product by mastering formulation, ingredient sourcing, testing, and compliance, ensuring consistency and scalability.

  1. Define Your Product: Finalize your product concept and make it production-ready. This lesson includes guidance on how to pinpoint the key characteristics most important to your product's success
  2. All About Formulas: Understand how to convert recipes into scalable formulations.
  3. Sourcing Commercial Ingredients: Learn how to find quality, cost-effective ingredients. This lesson includes an in-depth supplement on specialized ingredient sourcing
  4. Lab Testing & Nutrition Labels: Test for quality and create compliant nutrition labels. This lesson includes instructions on accessing the Regulate nutrition labeling software free, when you need third party testing and how to meet FDA regulations
  5. Build or Buy – Getting Your Formula Developed: Decide between developing in-house or outsourcing, what to look for in finding a product developer, and how to ensure success in both models
  6. Final Prototype Considerations: Refine your product through testing and expert feedback.

Why This Module Matters: Developing a consistent, scalable, and compliant product is critical for a successful launch.

Module 4: Launch

Navigate production, funding, and distribution to get your product to market.

Navigate the critical steps of production, funding, and distribution to successfully bring your product to market while building retail and direct-to-consumer channels.

  1. Navigating from Prototype to Market: Understand the path from small-batch prototypes to full-scale production.
  2. Locating and Shortlisting a Co-Manufacturer: Learn how to find and vet the right co-packer for your product.
  3. Your First 50 Doors & Retail Commitments: Secure early retail placements to drive momentum.
  4. Launching DTC & Selling on Amazon: Build direct sales channels with e-commerce and major platforms.
  5. Design and Source Your Packaging: Create packaging that sells and complies with regulations.
  6. Getting Funded: Explore funding options to fuel your growth.
  7. Manufacture Your Product & Launch Your Business: Bring everything together for your first production run and market launch.

Why It Matters: This phase bridges strategy and execution, providing the tools to scale from kitchen to store shelves.

Module 5: Grow

Maximize your business potential and scale for long-term success.

Scale your business with proven strategies to increase sales, expand your market reach, and hit key milestones for sustainable long-term growth.

  1. Grow Your Business: Strategies to expand your reach, secure repeat customers, and grow sales.
  2. Make a Million Dollars: Learn the key principles of scaling to hit big revenue milestones.

Why This Module Matters: Growth is about building on your foundation—sustainably scaling production, marketing, and revenue. 

Expert Insights & Supplemental Material

Each phase includes:

  • Advice from Food Industry Experts & Founders: Real-world insights from people who’ve been in your shoes.
  • In-Depth Resources: Templates, checklists, and guides to streamline your work at every step.
 

You’re Ready to Turn Your Food Idea Into a Thriving Business—and We’re Here to Help.

Your food creation has the potential to become something extraordinary. Whether it’s a family recipe or an innovative brand concept, now is the time to take it to the next level. Navigating the complexities of scaling, branding, and regulations can be overwhelming.

That’s where Helmsman Group’s Food Business School comes in.

Backed by decades of experience and hundreds of successful product launches, we’re industry leaders who have helped countless foodpreneurs bring award-winning creations to market. Our expert-led program combines a proven framework with real-world insights, offering you the mentorship, tailored resources, and community support you need to see your culinary vision through to success. With our guidance, you’ll be equipped to overcome every challenge and create a brand that thrives in the competitive food industry.

From perfecting your recipe to scaling production, our program is built to help you succeed at every stage so you can focus on creating a brand that stands out in a competitive market.

What Our Enrollees Say

"I can’t say enough good things about Food Business School! We came in feeling completely overwhelmed by all the steps involved in bringing a product to market, but their team broke everything down in a way that made it easy to understand and actionable." - Carol Vaziri

Eon Longevity Tea

When the Eon Longevity Tea founder investigated a foraged botanical tea thought to have life extending benefits in an 8-week clinical trial and...

Read more

Magic Spoon

When Magic Spoon needed more nostalgic flavors to serve its subscription-based model, The Helmsman Group was able to develop several se...

Read more

Olivia’s O’s

Olivia Rodrigo, in collaboration with Interscope Records, Geffen Records and Universal Music Group, requested that we develop and launch...

Read more

Dear North

When Dear North, an Alaskan Native lifestyle brand, wanted to deliver the flavors and authenticity of the Alaskan Frontier in its Salmon Bites...

Read more

RedBud Brands – Sundaze

When a founder wanted to create value for orange growers beyond juice and fresh orange markets with a unique...

Read more

Eon Longevity Tea

When the Eon Longevity Tea founder investigated a foraged botanical tea thought to have life extending benefits in an 8-week clinical trial and...

Read more

Magic Spoon

When Magic Spoon needed more nostalgic flavors to serve its subscription-based model, The Helmsman Group was able to develop several se...

Read more

Olivia’s O’s

Olivia Rodrigo, in collaboration with Interscope Records, Geffen Records and Universal Music Group, requested that we develop and launch...

Read more

Dear North

When Dear North, an Alaskan Native lifestyle brand, wanted to deliver the flavors and authenticity of the Alaskan Frontier in its Salmon Bites...

Read more

RedBud Brands – Sundaze

When a founder wanted to create value for orange growers beyond juice and fresh orange markets with a unique...

Read more

Everything You’ll Get in This Program

This isn’t just a course—it’s a launchpad designed to turn your vision into a profitable, market-ready reality. You’re not just learning how to build innovations but gaining the tools, expertise, and community needed to make a sustainable brand. This investment offers more than education—it’s your action plan toward advancement.

When you enroll in our Ready To Launch Program, you gain access to:

  • Comprehensive Course Modules (Value: $3,000)
    Step-by-step strategy planning through every stage.
  • Success Workbook (Value: $200)
    Templates, guides, and checklists to help you implement key lessons and stay on track.
  • Video Interview Series with Industry Experts (Value: $500)
    Gain insights and strategies from CPG founders and experts.
  • Exclusive Community Access (Value: $1,000)
    Collaborate and connect with like-minded foodpreneurs to share ideas and gain collaboration.
  • Quarterly Live Q&A Sessions (Value: $1,200)
    Receive personalized advice from industry veterans tailored to your specific challenges.
  • Discounted Access to Nutrition Labeling Software (Value: $600)
    Simplify the labeling process with a tool designed to streamline regulatory compliance

The Ready To Launch Program 

Your Investment: $2,990

(Flexible Payment Plans and Full Payment Discounts available)

What You Get:

  • Comprehensive Course Modules
  • Success Workbook with templates, examples and a complete go-to-market plan
  • Video Interview Series
  • Exclusive Community Access
  • Quarterly Live Q&A Sessions
  • Discounted Access to Nutrition Labeling Software

The journey from concept to shelf is challenging, but with the proper oversight, it becomes your brand’s turning point.

You can keep wondering when or start today with a strategic plan designed for results.

Payment Plan Option

Set in Motion Your Vision with Flexibility

2 Payments of $1,497

  • Total Value: $6,500+
  • Your Investment: $3,000 (split into two payments)
  • What You Get:
    • Comprehensive Course Modules
    • Success Workbook
    • Video Interview Series
    • Exclusive Community Access
    • Quarterly Live Q&A Sessions
    • Discounted Access to Nutrition Labeling Software

Start Now

Take the First Step Today!
With just your first payment of $1,500, you’ll begin transforming your food idea into a thriving business.

Pay in Full Option

Empower Your Full Potential and Save

Pay in Full: $2,750
(Save $250!)

  • Total Value: $6,500+
  • Your Investment: $2,750
  • What You Get:
    • All benefits from the payment plan, PLUS early access to personalized mentorship and exclusive bonuses.

Join Now

Seize This Opportunity!
By paying upfront, you save and accelerate your progress. Don’t wait—secure your spot today!

Not Sure You're Ready?

The Founder Assessment will give you clarity, direction, and the confidence to bring your vision to life—whether you’re just starting out or ready to grow.
Don’t let uncertainty hold you back. Get the insights you need to move forward with purpose.

Yes, I Want to Assess My Business Potential!

Embrace the opportunity to strengthen your business foundation and take your brand to the next level.

Easing Your Concerns:
Setting Your Vision on the Path to Achievement

We understand that launching a consumer-ready item is a significant undertaking. It’s the result of your hard work, creativity, and dedication, and you want to ensure it reaches its full potential. Let us be your trusted partners, empowering you to take decisive action.

"I’m unsure if this program will fit where I’m now."

Whether you're in the early stages of development or ready to scale an existing food brand, this program adapts to meet your needs. Our expert care ensures that you'll have the tools and strategies to succeed no matter where you are on your journey. We’ve helped entrepreneurs from all backgrounds and are ready to help you.

"I don’t have a formal business background—will I be able to keep up?"

You don’t need a business degree or years of experience to excel here. Our step-by-step approach makes it easy to understand the complexities of the food industry, giving you everything you need to navigate the business side confidently. We’re here to empower you, no matter where you’re starting.

"I’m worried I won’t have enough time to commit fully."

We know how demanding your schedule can be, so this program is designed to work with your life, not against it. With flexible access to resources, you can learn and progress at your own pace, fitting the program into your schedule without stress.

At Helmsman Group, we take immense pride in leading aspiring food entrepreneurs through their journey from kitchen to market. Every concept we help develop reflects our core values—empowerment, innovation, and integrity. We believe in the potential of every idea and provide the knowledge, mentorship, and community support needed to turn those ideas into thriving, market-ready businesses. Your evolution is our mission, and we’re committed to ensuring that your passion becomes a culinary creation that stands out in a competitive industry.

Enroll in the Ready-To-Launch Today

What Will You Walk Away With?

By the time you complete Helmsman Group’s Food Business School, you’ll have more than just knowledge—you’ll have a clear course toward market achievement, a support system to rely on, and the confidence to thrive in the competitive food industry.

Here’s exactly what you’ll achieve:

checkA Retail-Ready Solution
Every aspect of your creation will be meticulously prepared for commercial viability. From industry compliance to packaging that captures your target audience’s attention, you’ll leave with an offering optimized for retail environments, ready to stand out and compete confidently.

checkAdvancement Blueprint
You’ll leave with a clear, actionable plan for expansion—whether that means growing your offerings, entering new markets, or optimizing operations. Your business won’t just endure; it will thrive with a sustainable, adaptable strategy for long-term progress.

checkAccess to a Powerful Community and Network
The connections you make here will last long after the program. You’ll become part of a community that provides ongoing help and valuable industry insights, helping you stay ahead of trends and giving you a competitive edge as you continue to grow.

checkThe Ability to Make Data-Driven, Strategic Decisions
You’ll gain the tools to evaluate market opportunities, navigate industry shifts, and make informed decisions that propel your venture forward. This is more than just revealing to the public—it’s about building a brand that continues evolving and offers you financial security.

Your Venture's Future Starts Now:

This is your opportunity to take action and set your creation up for lasting expansion. The Food Business School is more than just a course—it’s your future development to build a thriving brand backed by expert mentorship and a unified network that works with you every step. Don’t wait for the perfect moment.

With the right insight and tools, you’ll avoid the common pitfalls that cause up to 80% of launches to fail.

Take the first step toward propelling your business forward.

Join us today and turn your vision into a reality

FREQUENTLY ASKED QUESTIONS

Ready to See Your Product on Shelves?

This is when you take control of your future and turn your culinary dream into a thriving brand. The Food Business School is your hidden gem, equipping you with everything you need to succeed, from expert advice to actionable tools.

Your food business is not a distant goal; it's within reach. The Helmsman Group’s Food Business School gives you the roadmap, assistance, and insights to create a brand that stands out in the competitive market.

Now is the time to take action—enroll today and let us help you bring your vision to life. With personalized mentorship and a proven process, you’ll have everything you need to create a lasting, successful brand.

By the end of Food Business School, you’ll have a market-ready product, a clear path to launch, and the confidence to scale your business. Ready to get started?

Get Started Now

selected

Helmsman Group is your trusted partner in turning your passion into profit. With industry-leading expertise and hands-on support, we’re ready to help you navigate the intricacies of development, scaling, and achieving retail prosperity.

Everything You’ll Get in This Program

This isn’t just a course—it’s a launchpad designed to turn your vision into a profitable, market-ready reality. You’re not just learning how to build innovations but gaining the tools, expertise, and community needed to make a sustainable brand. This investment offers more than education—it’s your action plan toward advancement.

When you enroll in our Ready To Launch Program, you gain access to:

  • Comprehensive Course Modules (Value: $3,000)
    Step-by-step strategy planning through every stage.
  • Success Workbook (Value: $200)
    Templates, guides, and checklists to help you scope and brand your idea, source ingredients, develop your product, find a co-man, get investors and get on shelves with retailers.
  • Video Interview Series with Industry Experts (Value: $500)
    Gain insights and strategies from CPG founders and experts.
  • Exclusive Community Access (Value: $1,000)
    Collaborate and connect with like-minded foodpreneurs to share ideas and gain collaboration.
  • Quarterly Live Q&A Sessions (Value: $1,200)
    Receive personalized advice from industry veterans tailored to your specific challenges.
  • Discounted Access to Nutrition Labeling Software (Value: $600)
    Simplify the labeling process with a tool designed to streamline regulatory compliance

The Ready To Launch Program 

Your Investment: $2,990

(Flexible Payment Plans and Full Payment Discounts available)

What You Get:

  • Comprehensive Course Modules
  • Success Workbook with templates, examples and a complete go-to-market plan
  • Video Interview Series
  • Exclusive Community Access
  • Quarterly Live Q&A Sessions
  • Discounted Access to Nutrition Labeling Software

The journey from concept to shelf is challenging, but with the proper oversight, it becomes your brand’s turning point.

You can keep wondering when or start today with a strategic plan designed for results.

Payment Plan Option

Set in Motion Your Vision with Flexibility

2 Payments of $1,497

  • Total Value: $6,500+
  • Your Investment: $3,000 (split into two payments)
  • What You Get:
    • Comprehensive Course Modules
    • Success Workbook
    • Video Interview Series
    • Exclusive Community Access
    • Quarterly Live Q&A Sessions
    • Discounted Access to Nutrition Labeling Software

Start Now

Take the First Step Today!
With just your first payment of $1,500, you’ll begin transforming your food idea into a thriving business.

Pay in Full Option

Empower Your Full Potential and Save

Pay in Full: $2,750
(Save $250!)

  • Total Value: $6,500+
  • Your Investment: $2,750
  • What You Get:
    • All benefits from the payment plan, PLUS early access to personalized mentorship and exclusive bonuses.

Join Now

Seize This Opportunity!
By paying upfront, you save and accelerate your progress. Don’t wait—secure your spot today!

Not Sure You're Ready?

The Founder Assessment will give you clarity, direction, and the confidence to bring your vision to life—whether you’re just starting out or ready to grow.
Don’t let uncertainty hold you back. Get the insights you need to move forward with purpose.

Yes, I Want to Assess My Business Potential!

Embrace the opportunity to strengthen your business foundation and take your brand to the next level.